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Mark Williams

User Experience Researcher

Turning user insights into actionable design solutions.

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Biography

I’m a UX Researcher with a passion for understanding how people interact with digital products.

My work revolves around uncovering deep user insights through qualitative and quantitative research methods.

I specialize in usability testing, A/B testing, and data-driven decision-making to improve product experiences. I thrive in environments where I can collaborate with designers, product managers, and engineers to ensure our solutions are user-centered.

My background in psychology and human behavior helps me translate complex user data into actionable design recommendations.

Whether it's conducting in-depth interviews, analyzing heatmaps, or running usability studies, I love digging into the "why" behind user actions to create more intuitive products.

Experience

User Experience Researcher – Insight UX Labs (2020 - Present)
  • Conducted user interviews, usability testing, and A/B testing to improve product usability.
  • Developed customer journey maps to identify pain points and opportunities for improvement.
  • Collaborated with design and product teams to implement research findings into product roadmaps.
UX Research Analyst – TechNova (2017 - 2020)
  • Led competitive analysis and heuristic evaluations to guide product strategy.
  • Designed surveys and analyzed behavioral data to understand user motivations.
  • Assisted in developing personas based on research findings to improve user segmentation.

Skills

Hotjar
Maze
Dovetail
Google Analytics
Mixpanel
Miro
FigJam
Notion
Trello
Jira

Let’s Collaborate

Need data-driven research to improve your product? Let’s collaborate! Reach out via email or LinkedIn.

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